In this thought-provoking talk, corporate technology strategist, innovator and Brilliant Failures co-founder Paqui Lizana challenges our collective pursuit of frictionless efficiency, asking whether we're designing a future we actually want to live.
Paqui guides us from our current automatic future—where data is gold and platforms create an efficiency trap—to the wisdom we're forgetting in our real lived stories, to key questions about centering future design not only in data, but in revealing more genuine connection.
Drawing on over 15 years of innovation experience and illustrated by touching personal anecdotes, Paqui invites us to consider: How might we innovate not to replace humans, but to reveal them? To be more bold, messy, weird, and incredibly human. This talk is essential for anyone involved in technology, design, or organizational leadership who wants to ensure we create futures where we're "all in" rather than just passing through.
Fast & Company, Innovation by Design Doha 2025
The world doesn't need faster machines. It needs deeper humans.
-
REMEMBER.
Our grandparents are the biggest lived databases on earth, carrying wisdom from wars, migrations, love stories, and brilliant failures—and we're letting it disappear while asking ChatGPT for meaning. When was the last time you asked your living archive a deep question?
-
RETHINK.
When did we last discover a song by accident, have a real conversation with a stranger, or look into someone's eyes instead of swiping—we're trading boredom for hyperproductivity and losing what makes us human. When was the last time we chose something freely?
-
REDESIGN.
The future isn't about building machines that know everything and have perfect answers—it's about remembering the people who lived everything and giving them the power to heal, to connect, to feel seen again. How might we innovate not to replace humans, but to reveal them?
Bring All In Futures to your event